Questions to Answer Before You Build Your Website
What do I want a website to do for my business?
It’s critical to know what you want to achieve with your website. Do you want to build a community? Do you want to generate leads for your business? Do you want to sell products online? The answers to these questions will determine the structure of your website.
Do I have an established brand?
When most people think of a brand they think of logos. Branding is much more than a look. It’s your promise to your customer. Your brand tells them what they can expect from your products and services and it differentiates you from your competitors. Spend some time considering who and what you want your brand to represent.
How much does a website cost?
Most website designers are very cryptic about what they charge for their services. Not us. We have 4 categories of website design services. All include 1 year of hosting and maintenance. See all of our pricing options here.
Will I learn to maintain the website myself?
All or our sites are built on the WordPress platform. WordPress is the most widely used content management system in the world. The reason it’s so popular is because it has a great user interface that makes management simple without technical expertise. Part of our Website Services is to help our clients learn to maintain their own website. It does require time to learn and work to maintain. If that’s not your thing, we can take care of your website for you.
How important is it to have a mobile optimized site?
More than 60% of all web traffic is now coming from mobile devices. These numbers are climbing fast and they will continue to do so. If your site is not optimized for mobile you could be losing more than half of your potential customers. Every site should be optimized for mobile, without exception.
How will I integrate social media into my website and marketing plan?
Social media makes up the majority of the web traffic today. You should consider your website your central hub online for you business. Your social media channels should then direct traffic back to that central hub. Regular posting and content creation will drive traffic and increase engagement online.
How long will it take to build the website?
The duration of a website build or rebuild depends greatly on the content you have and the current state of your web presence. It takes time for a designer to create the structure of your site and format your content. With that said, your web designer should be clear about the timeline and the rollout or your website.